How can I help Neil Spencer Bruce?

This is Neil Spencer Bruce

Neil wants to drive more traffic to his website so he can get more work as a rated session musician and sound designer, or in music production. He also wants more people to go to his website so he gets more money from advertising. Apart from the obvious Musicians Wanted or guitarist wanted adverts, I  had to think of other ideas.

When he found out I was undertaking the Search and Social Media Marketing Course (#SSMM) he asked for some tips. As I was stuck with an idea for my blog, I said I’d make Neil my pet project!

Marketing your website

The first problem is that his website is called www.spencerbruce.com, but everyone knows him as Neil Bruce, so I’ve made sure his full name appears as much as possible in this blog!

Neil can do everything – he’s available as a rated session musician, a sound designer, he works as a freelance photographer, and you can read his blog about all his areas of expertise. Despite all this, somehow Neil still manages to produce a creation a day.

He’s also worked as a recording engineer on sessions with legends including Al Green, Barbara Cooke, Led Zeppelin, Robert Plant and Jimmy Page and Channel 4’s White Room.

As well as being an expert in making sound by design, he can also do audio branding (you know when someone says “Intel Inside”, and you go “do-do-do-do”?! ).

Neil also teaches music and sound – his most popular video on YouTube is how to play Jessie J’s Domino

Using Social Media and SEO on your website

Neil is already doing pretty well for SEO and Social Media – he has accounts in all the right places: Twitter, Facebook, LinkedIn, uses testimonials about his work on his website (as you can see from these links though, the URLs need work to be optimised!)

I suggested Neil could maybe do some more online freebies, like this guide to audio branding? I also suggested he look at his competitor’s websites for both music and sound design for tips, and follow similar people on Twitter.

He could make his Facebook posts interactive – friends could rate his piece a day – getting a chance to get involved makes it more likely they will listen to the entries.

I’ve even managed to sneak him on Wikipedia’s page on session musicians (and it’s still there as of 3pm on 28 March!) Of course this is of little use since Wikipedia use our lovely friend the rel=”nofollow”, but I guess someone who might want a session musician might click through and hire him?!

If anyone else has any ideas how I can help Neil Spencer Bruce, please comment below!

If you look carefully, hopefully I’ve AIDA’d you. I made you:

• Aware of Neil and how cool he is
• Interest -you want to know what else he can do.
• Desire – wouldn’t it be great to have Neil working for you?
• Action – bet you’re going to look at more of his awesome solos here

(You can also find Neil on LinkedIn and contact him at mailto:neil@spencerbruce.com or  +44 (07771) 877690. Oh, and if you mention this blog when hiring Neil, you’ll get a 15% discount.)