Sherlock, hashtags and a Twitter frenzy

By Nov.27, 2013

On Saturday we were all treated to the new teaser trailer for Sherlock Series Three, which created quite a fan frenzy on Twitter about Sherlock’s return to the small screen. After the bloody end to series two that saw Sherlock Holmes (Benedict Cumberbatch) fall to his death, audiences have been waiting in anticipation for his […]

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SEO & Social Media Marketing Essentials

By Jun.26, 2013

SEO & Social Media Marketing Essentials Wednesday 24th July – Book Now Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don’t […]

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How to make a video viral? Jonathan Berger’s STEPS in “I feel Good” campaign

By May.07, 2013

Have you ever wondered why certain online digital marketing campaigns go viral? As part of our MSc Marketing course at Salford Business School we created a video and tested how Jonathan Berger’s STEPS concept works in real life projects. We were introduced to Jonathan Berger’s idea of STEPS during our Search and Social Media Marketing […]

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How to make your video go viral?

By May.06, 2013

Are you new to digital marketing and interested in launching a viral campaign? Then you could learn something from our experience in running a viral campaign as part of our Search and Social Media Marketing module. This module is shared by MSc Marketing and Salford MBA postgraduate students at Salford Business School. Launching a viral […]

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The 12 Days of Optimised Ecommerce Website Build

By Apr.22, 2013

As we all want a piece of that Google pie on the run up to Christmas time,

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From Jobcentre Plus to Content Writer

By Apr.11, 2013

So that’s it then. Ten weeks have literally flown by (as they so often do) and it’s time to look back on what I’ve learned from the course. I’ve learned a lot in the last ten weeks, though admittedly many of the technical things like Google Analytics, click-through-rates and metatags are less relevant to me […]

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Lets Go Global has got plans!

By Apr.11, 2013

Digital Media Social Enterprise Lets Go Global, currently celebrating our 10th anniversary, is about to become the first Trafford Council service to transition out of the local authority following the Cabinet Office supported Mutual Support Programme (MSP) and is setting up as an independent Social Enterprise. We combine art, education, film-making and digital development and […]

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The Benefits of Search and Social Media

By Apr.11, 2013

The internet is everywhere; we have it on our laptops, tablets and phones. We use it watch a film on the train, to shop for groceries from our living rooms and even to check our Facebook profiles before we get out of bed in the morning. So, for anyone looking to sell a product, advertise […]

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Search and Social media market for international recruitment

By Apr.11, 2013

Hi Everyone! As part of the SSMM course, I have decided to carry out a brief diagnosis of Salford University’s current online brand management from an international recruitment perspective and with a focus on social media engagement. I am an experienced international marketer with a strong interest in search and social media marketing within an […]

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SEO – It’s football crazy

By Apr.11, 2013

I’ve seen the practise of SEO described as both an art and as a science, and indeed one of my primary considerations when enrolling on the SSMM course at the University of Salford was to ensure I received an authoritative, impartial, and academically applied grounding in the subject rather than a purely commercial one. Tackling […]

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