Penguin 2.1, bad links and the importance of staggering your SEO/Social Media strategies

By Nov.28, 2013

In August 2013 I took over the SEO and Social Media Marketing for a letting agency which specialised in student accommodation in Liverpool – Liverpool Student Lets. They were somewhat unhappy with the company that had been providing their SEO. The first thing to do was to perform a full audit of the on-site and […]

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Comply Direct – an exercise in keyword strategy

By Nov.28, 2013

A Direct method of Compliance online Comply Direct are a government approved compliance scheme for UK organisations obligated by the Packaging Waste Regulations and the Waste Electrical and Electronic Equipment (WEEE) Regulations. We are a trusted and expert business and compliance partner for over 800 companies in the UK so Comply Direct have made it […]

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SEO Checklists for Healthcare and B2B Websites

By Nov.28, 2013

Get started with website optimisation and help your managers deliver a high performing website.

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How To Use Social Media For Business

By Nov.28, 2013

Being the Marketing Manager at www.webuybooks.co.uk social media is a big part of my marketing plan – Should it be a big part of yours? Self-proclaimed social media gurus bill social media as the messiah of online marketing – where as I believe social media is an important weapon in your marketing arsenal but it […]

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Copywriting for Search – Get Your Copy Right, You Must

By Nov.28, 2013

SEO Copywriting – Why Content is King (and what you can do about it) A long time ago in a galaxy far, far away… Devious Webmasters, would-be marketers and sloppy content writers are blighting the World Wide Web with spammy content, underhand tactics and dubious links… There was a time when the world of website content […]

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Google Now: Getting To Know You (and anticipating your every move)

By Nov.28, 2013

Working as the marketing executive at digital marketing agency Fast Web Media means I’m surrounded by industry experts banging on about search, tech and social. My role is very varied; on any given day I’ll be posting on our social media accounts, writing blogs, drafting copy for our websites, running email campaigns, dealing with clients, […]

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Why Community Counts!

By Nov.28, 2013

As a Marketer working at Magma Digital Ltd, a PHP Web Development agency building bespoke business critical systems, the power a Community has, is becoming increasingly apparent . One of the greatest aspects surrounding the programming language, PHP, is the Community that it has created – across the world there are many user groups organised to […]

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Why Digital Marketers Need A Personal Blog Site

By Nov.28, 2013

When you’re responsible for digital marketing for a large company, it can be hard to try out new ideas, which is why you should have a personal blog site to use as a tester

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How to make your existing content drive more traffic to your website, using Google Rich Snippet Micro-Data.

By Nov.27, 2013

As digital marketers, a large portion of our time is spent creating content for the websites that we look after. This content is most often used to help drive more traffic from Google organic search, increase click-through-rate (CTR) add value for new and existing customers. Ultimately, we want our content to make more money for […]

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The Power of Social Media in Events Marketing

By Nov.27, 2013

We are all aware that social media plays a key role in marketing and business communications. Through growing up in a generation where everything was discussed online, whether it be homework, love interests or music, it was evident that online social networking had provided the general public with an opportunity to reinvent themselves entirely from […]

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