As an experienced copywriter and media enthusiast, I’ve long been aware of how search and social marketing are changing online journalism. In my day job I see first hand how each serve clients looking to improve their web presence, but I was keen to know more about the mechanics of both. While strengthening my knowledge […]
Read more.....The SSMM, or Search & Social Media Marketing, course commenced in September 2010. The course took place each Wednesday evening from 16.00 hrs to approximately 20.00 hrs for ten weeks, providing classroom tuition and access to SEMPO Institute accreditation via online course work and exams. Search Engine Optimisation for Dummies gave me a headache! Prior […]
Read more.....Applications on mobile devices – are they turning us into anti-social individuals? How many applications are there now? There is no point in counting, as more will be created before the day is out. Facebook, Twitter, LinkedIn, FourSquare are many of the current forms of social networking mobile applications turning us into a group of […]
Read more.....This post argues that SEO is a vital part of web development. Furthermore, the basic principles can and should be adopted by anyone writing for the web. The post describes how my attitude to SEO has changed. Once upon a time I viewed it negatively; I now see it as a valuable member of the Web Standards team!
Read more.....`Brands must be useful and confer status on the user.’
Read more.....Richard Hayes is the Marketing Assistant at The University of Salford’s School of Art & Design, he co-ordinates the School’s digital marketing strategy. Richard is also researching “Fear Marketing”, his blog can be read at www.fearmarketing.co.uk. What are the Higher Education digital marketing plans? Education marketing is starting to change and Higher Education institutes are […]
Read more.....Join us on 17th November 2010 for blog post presentations! As part of their SEO & Social Media training, participants in Salford Business School’s ‘Search & Social Media Marketing’ course are writing individual guest blog posts which will be available soon on www.searchmarketing.salford.ac.uk Why might you wish to attend these presentations? If you are interested […]
Read more.....To find out more about this exciting new programme, a Taster and Enrolment evening was held on the 1st September. The following Keyword Research taster material were used – just in case you missed the session you can still have a look at the material that will be used at the face-to-face sessions. This material […]
Read more.....A special open evening for the Search and Social Media Marketing Course
Read more.....Salford University is proud to announce another innovative course to teach the essentials of Search and Social Media Marketing. Search & Social Media Marketing benefits to you: Access to the latest thinking and practice in Search and Social Media Marketing An industry respected qualification Enhancement of your employability profile and client recognition Opportunity to further […]
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