Search & Social Media Marketing Professional course – blog post presentations

By Mar.20, 2011

Would you like to know what the delegates of the Search & Social Media Marketing (SSMM) course have been talking and thinking about for their Search Engine Optimisation and Social Media blog posts? You are invited to attend the free blog post presentations event, which is part of the learning process designed for those who […]

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Why does a Manchester Wine Merchant need SEO and SMM?

By Mar.17, 2011

As the co-owner of Smithfield Wine, a local wine merchant based in Manchester, I have had to deal with web developers and so called “SEO experts” to ensure that smithfieldwine.com is returned in the Search Engine Results Pages (SERPs) and that the online business grows. As we specialise in niche wine markets such as: Vegetarian […]

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Does a well trafficked website need SEO?

By Mar.04, 2011

What is the importance of Search Engine Optimisation (SEO) to the University of Salford and specifically to Salford Business School? The University has approximately 250 websites and the main websites receive hundreds and thousands of visits every year. So why should we worry about SEO and what is the point in Social Media and Social […]

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Blogging, SEO and Social Media for a jobhunting, freelancing project manager: why bother?

By Mar.03, 2011

With redundancy looming in a couple of weeks, the topic of jobhunting, freelancing and career development has been on my mind whilst attending this training. What power can SEO and Social Media lend to a web-savvy project / account manager like me, and other professionals out there?

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Social Media ROI

By Feb.28, 2011

Why should we measure Social Media ROI? Companies need to be able to measure the cost of Social Media, for better or worse, in order for it to have an impact. But many companies don’t have the faintest idea about where to begin when it comes to measuring social media metrics and the Return on […]

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Effective use of Social Media in business

By Jan.30, 2011

Presentation slides at the “Effective use of social media” themed open evening of the Search & Social Media Marketing course held on 20th January 2011 at the Hive. Special thanks are due to the #SSMM panel: @Psychobel @SmartRich @Alastairw99 @alexmossSEO @and TimTheGuest Search Engine Optimisation (SEO) jobs Manchester – an industry overview

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Search engine optimisation job – what SEO Jobs are there in Manchester?

By Jan.26, 2011

What are the prospects of a career in Search and Social Media in Manchester? Is it worth my time re-training? How much can I expect to earn? These are some of the typical questions faced by many of us thinking of a new career move or those thinking of employing us too! My name is […]

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Five Ways to Get People on Board your Search and Social Media Marketing Journey

By Nov.23, 2010

Getting your team members and stakeholders on board with all facets of Search and Social Media Marketing is difficult. Here are some ways to go about it.

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Why are there fewer women in SEO?

By Nov.17, 2010

Women in SEO Do you know what got me thinking lately? Are women not as interested in search engine optimisation (SEO) as men? Being the only women doing the Search and Social Media Marketing course, I started to wonder why there are few women in SEO despite the fact that it’s not really that technical […]

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What are your five most effective link building strategies?

By Nov.17, 2010

Well, compiling effective link building strategies is just one area of what can only be described as a minefield when it comes to Search Engine Optimization. PJ Web Solutions are a company for whom I currently work. Whilst they have always known how important link building is, PJ Web Solutions are only now attempting to […]

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