Search & Social Media Marketing Training
Digital marketing course from the University of Salford
Throughout my time on the SSMM course at Salford Business School, a common theme put forward by industry guest speakers such as Simon Wharton of PushON and Mark Johnson of Latitude Group, has been of the immense value of Pay-Per-Click (PPC) advertising. Any aspiring Internet based business that doesn’t utilise it, can be clearly said […]
Read more.....In December 2011 Mary Portas published her report into the on-going decline of the British High Street. In her report she clearly identifies the upward trend in eCommerce as one of the main reasons why sales and footfall on the nation’s high streets are in free-fall. Mary makes 28 recommendations all of which are valid […]
Read more.....Overview of job This is an exciting opportunity for an ambitious Computer Science, Software Engineering or strongly related field graduate to fast-track their career development as a Knowledge Transfer Partnership (KTP) Associate in organic search engine optimisation; e-services process development; and interactive website development. The project will provide opportunity for the successful candidate to deal […]
Read more.....In collaboration with Fast Web Media Limited (FWM), Salford Business School has been awarded a Knowledge Transfer Partnership. The project’s aim is to develop and implement a Dynamic Campaign Management Tool (DCMT) for integrated media and digital marketing campaign management. Primarily based at the company premises in Media City Salford, the successful applicant will manage […]
Read more.....Manchester Search Engine Optimisation (SEO) and Social Media Marketing training provides the key knowledge and skills people need to work in the growing SEO and Social Media marketing industry – says Anthony Mcloughlin. This course is offered by Salford Business School in partnership with leading digital marketing organisations such as Latitude, Carat, PushON, MoneySupermarket, Pleer, […]
Read more.....Social Media Today There are some big brands that are still getting it wrong in social media today, with everyone looking for a new way or new ideas in social marketing and ‘getting their brand out there’. Sometimes this can cost them dearly and be damaging to their brand. Here I just wanted to share […]
Read more.....(credit to opensourceway) “Content is King.” Since Bill Gates coined this term in 1996, it has become the golden rule of SEO (as well as one of its most pervasive clichés). Matt Cutts of Google has repeatedly said that quality content is key to getting to the top of the Search Engine Results Pages (SERPS). And […]
Read more.....Illustration: Leah Buley, 2009 The term ‘User Experience’ was first conceived in the 1990’s by Don Norman, while he was Vice President of the Advanced Technology Group at Apple. User experience as an emerging trend essentially describes how a person interacts with a product, system or service. The practice of developing and improving the user […]
Read more.....Using offsite optimisation tools such as web directories and social media to maximise online visibility and awareness.
Read more.....So, you’ve decided to embrace the world of social media… Perhaps you’re an organisation who has heard all the buzz about Facebook and its ilk, and feel that you’re missing a trick not being on there too. Maybe you’re a freelancer who feels that getting social would lead to a fatter contacts book and more […]
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