My initial motivation for joining this Search and Social Media Marketing course was to learn about social media and how I could leverage it as part of my marketing planning when I was ready to start a website to become an entrepreneur.

Build a website for free?

Unfortunately I am starting from grassroots level, and I don’t even know how to make a web page.  Well, not quite true.  My thoughts were :  “How can I get a website for free ?”, so I went on a 1-day WordPress course to learn to do it myself.  But of course to start a website like I am planning, will require far more complexity and development, whilst also considering other important aspects such as SEO factors, how to build in marketing planning upfront, and not forgetting about social media and its impacts.

I did manage to do one trial and start a website – a little website – for a charity I run called Children of Africa.  It’s not quite complete, but do take a look – this is what can be built in a day.  Of course it is still missing rather a lot of necessary website content, but that will come in time.

Impact of the course on my planning

I have been blown away at how much I have learnt over the past 10 weeks.  My approach on how to make a web page has been dramatically altered.  I would never have understood the importance of website content, about social media and how powerful it can be, or how to think about the marketing planning upfront.

I hope to start working on my new website very soon.  The planning is going very well, and I am trying to incorporate everything from the course as I go along.  I believe I have identified a niche in the market, and really hope that I will be able to capitalise on that, to provide a service that almost every home-owner may want to consider at some point in time.

I promise that this budding entrepreneur will return and update this article once it is up and running, but until then you can either follow the journey on my blog, or just … Watch this space!

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