Expert Commentary

In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.

Digital and Social Media Marketing MOOC: #NorthernDigitalAwards

Salford Business School and The Candidate Ltd have been short-listed by the Northern Digital Awards 2016. This recognition in the category of “Digital Marketing Campaign – Third Sector” is for the success with student recruitment to the free Massive Open Online Course (MOOC) which is part of an international collaboration developing Digital and Social Media […]

How to implement your digital marketing strategy

A Digital marketing strategy is critical for organisations operating in markets with high Internet penetration. However, one of the challenges in digital marketing is that it is based on communications using technologies where hardly a week goes by without a search engine ranking algorithm update or a social network update. Keeping track of the technical […]

Why #BlackFriday is the cause of so much consumer chaos

Black Friday strikes again. The post-Thanksgiving day of shopping discounts is a recent US export and retailers are rolling them out once more. Last year saw crowds of shoppers quite literally battling for the bargains to be had. Retailers will be hoping that the upward trend in Black Friday sales will continue. The “holiday” made […]

What is #PUPRU?

The Pop-up Research Unit (PUPRU) is a bespoke robust mobile display space intended for regular ad-hoc installation. It can pop-up in a range of public spaces including the high street, inside shopping malls, in the foyer of business premises, and at education institutions (primary schools, high schools, universities etc.) The digital revolution has significantly impacted […]

How realistic is #TheApprentice boardroom?

Now in its 11th series, The Apprentice is back with its winning “you’ve been fired” format. This season has seen the notable substitution of the oft-puzzled look of Nick Hewer with the stern face of Claude Littner as Lord Sugar’s male confidant. Karen Brady remains as Sugar’s other sidekick. But just how realistic is this […]

What is a “Technical Innovation Officer”?

Let me introduce myself! I’m Richard, and I am the University of Salford Business School Technical Innovation Officer. Some of you might have met me last year, because I was a student studying an MSc in Information Systems Management. Through connections I made on my course I heard about this position, applied, and here I […]

#SalfordBSchool students at North West Finance Awards

The sixth annual North West Finance Awards took place on Thursday 1st October at The Premier Suite in Macron Stadium and had approximately 700 guests in attendance, including staff and guests from Salford Business School. The Salford Business School Employability Hub also invited finance and accounting students (Undergraduate, Postgraduate, PhD and graduates) to experience the event. The […]

Internship: my #SalfordStories

It’s no secret that internships open you up to greater job possibilities than if you were relying solely on having a degree, for the majority of sectors anyway. But aside from the obvious, i.e. gaining skills in your chosen area, what are some other benefits of undertaking an internship in a business? I am Becca […]

The impact of social media in higher education

You may well be wondering why a nurse has been invited to blog for Salford Business School, I asked the same question until I recognised that using social media in nurse education is part of our business. As a lecturer in children’s nursing, I am also part of the fitness for professional practice team and […]

What does an #MBA teach you?

What does an MBA teach you? I have not done an MBA personally but I know it’s something that could have helped me and my business. The route I took was largely haphazard (although on paper it looks ‘logical’ and ‘well thought out’). So, I did a BSc in Business Information Systems (2000-2003), after that […]