In the world of business, things are constantly changing. Our expert academics explain and give their views on the latest hot topics from the worlds of law, business, HR, finance, retail and much more.
Developing our students’ employability skills whilst they are studying has always been at the heart of our MSc Human resource management and development as well as the BSc (Hons) Human Resource Management. From June 2014, thanks to our lobbying and actions of the Governing Body of the Chartered Institute of Personnel and Development (CIPD), all […]
Salford Business School alumna, Lorna Cole, graduated with a BSc (Hons) in Business Studies and Marketing Management in 2011. Since graduating, Lorna has moved to Abu Dhabi working as a Marketing and Communications Officer at Global Medical Solutions. Lorna is one of our many alumni who is making the most of the knowledge gained as part of her studies at […]
The recent release of a book by Matthew Bayliss concerning the South Pacific tribe who worship Prince Philip echoes my own experience and observation of cargo cults at Salford Business School in reverse and, consequently, draws me to an alternative set of observations and conclusions. For example, there is the Prince Philip cargo cult island […]
Digital marketing is becoming a priority for businesses around the world because more people are using the internet. This Massive Open Online Course (MOOC) aims to explain the concept of digital marketing and its relevance to business. We will look at the following issues: Digital marketing Differences between digital and physical marketing Content and customer […]
A digital Business uses technology to gain advantage over competitors in all aspects of its operation. This free online course is developed by Business Information Technology students and will teach you : how a business can create a digital strategy, improve current digital presence or create a new one. Building a digital business involves a […]
“Computers were made by and for people with Asperger’s Syndrome,” goes the joke – but one with a grain of truth. “Academic life suits Aspies” goes another – but is it still true? I was diagnosed with Asperger’s Syndrome in 2003, though I had it most of his life, unknown. On discovering this, my wife, […]
This free course is prepared by Business Information Technology students. We look at how to run a successful family business by focusing on four aspects of family business: What a family business is Project management tools and techniques Family business marketing principles Family business use of relevant social media networks After introducing the concept of family business […]
This Massive Open Online Course (MOOC) considers some of the key challenges and opportunities facing family business. In particular we will look at… Branding Marketing Leadership Place of family business within the wider business environment What makes family business different to other businesses? The starting point is a definition of a family business and some […]
The University of Salford and Salford Business School recently featured in two big and very different events in Ghana. The University attended the February UK Higher Education Exhibition and over a two day period advised over 250 students, and then attended a garden party at the Minister’s residence. Staff, students and alumni had a great […]
Sports Business is big business. Through the sponsoring of sports teams and events, the world’s biggest brands are demonstrating the power of globally-reaching sports in the business world. The IBM logo will be one of many that you will see prominently displayed during the Wimbledon tournament, Shell’s presence on Ferrari’s 2014 Formula 1 cars is […]